Exo-Retail™ | Strategic Intelligence & Network Simulation

The Future of Logistical Decision-Making

Exo-Retail™ is a high-fidelity "Digital Twin" of the national distribution network, custom-engineered for Pakistan's Largest Edible Oil Company. By fusing real-world geospatial telemetry with proprietary business logic, Exo-Retail™ transforms complex supply chain data into a dynamic, interactive command center.

1. Neural Market Potential Engine

Move beyond historical sales data. Exo-Retail™ uses satellite radiance and census-level demographic grids to calculate the Intrinsic Market Potential of any geographic region in Pakistan.

Core Mathematical Rigor:

Our neural engine calculates valuation using a multi-factor weighting system:

• Demographic Foundation: Automatic conversion of raw population into consumption units (Households) using national census baselines.

• Affluence Proxy ($f_L$): Utilizing VIIRS Night Light Radiance to determine regional economic power and spending capacity.

• Product Mix Proxy ($f_U$): An inverse Urbanity/Rurality index that predicts SKU preference (Premium Tins vs. Economy Pouches).

• Retail Accessibility: Real-time auditing of shop density via the dfl_shops_landscape matrix to identify "Supply Deserts."

2. Smart Logistics & Terrain-Aware Routing

Logistics in Pakistan is defined by its geography. Exo-Retail™ calculates the "True Cost to Serve" by analyzing the physical road network.

• Chassis Matching Logic: The system automatically selects the optimal fleet (from 4W Shehzores to 22W Containers) based on weekly tonnage requirements to maximize load factors.

• Terrain Velocity Audit: Using live Google Maps API data, the system calculates average route speeds. Slower mountainous routes are automatically assigned a Terrain Penalty Factor, adjusting fuel projections to reflect real-world engine strain.

• Contextual KPIs: Instantly drill down from National totals to specific Depot or Distributor sub-networks to view Landed Cost per Ton, Aggregate KM, and Total Commute Time.

3. The Strategic Sandbox (Simulation)

Test your strategy in a virtual environment before deploying capital. The Network Sandbox allows management to experiment with the grid without risk.

• Dynamic Relocation: Drag and drop Depots or Distributors to new coordinates and watch as the entire network's routes and costs recalculate in real-time.

• Outage Stress-Testing: Simulate regional disruptions (natural disasters or strikes) to visualize how the load shifts to backup nodes and calculate the financial impact of the downtime.

• Greenfield Planning: Click on any "White Space" on the map to propose a new node and immediately generate a feasibility audit based on the surrounding market potential.

4. Advanced Geospatial Visualization

Our Level-of-Detail (LOD) technology ensures performance without sacrificing precision:

• Macro View: High-level thermal heatmaps for national strategy.

• Tactical View: High-resolution Hexagonal Retail Landscapes and 100m grid polygons that reveal street-level density.

• Interactive Catchment: Generate 45-minute isochrones to see the "True Service Envelope" of every hub.

5. Strategic AI Advisor

Integrated with the TENGEN Strategic Bridge, Exo-Retail™ features a dedicated AI Advisor. This neural link analyzes pre-loaded corporate knowledge bases and real-time map data to provide natural-language insights, identifying profitability variances and optimization opportunities at the click of a button.